700 consumer and industrial companies, Booz Allen Hamilton reported an average new product success rate (after launch) of 65 percent; although it had to be noted that only 10 percent of these were totally new products and only 20 per cent new product lines - but these two, highest risk, categories also dominated the `most successful' new product list (accounting for 60 percent).
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In 2008, the first TrueCookPlus licensed microwave ovens were launched in a limited national test market beginning at Best Buy in August, then Sears in September.
The test series was run in the Westcountry and Grampian television areas of the UK at a test market to see if Battles in Time would be popular.
During this test market phase, Consumer Reports selected the TrueCookPlus equipped Kenmore model #6633 as its #1 Top Rated mid-sized countertop microwave oven.