Despite the revolutionary character of the new retail system, by the end of the 1950s Ruben Rausing and the Tetra Pak management team realised that the Tetra Pak package portfolio needed to be supplemented by an additional rectangular model to continue to be competitive.
•
It featured in the 2004 Museum of Modern Art New York exhibition Humble Masterpieces and in the 2011 London Science Museum/Vitra Design Museum exhibition Hidden Heroes - The Genius of Everyday Things.
TETRA | Tetra Pak | Tetra Tech | Tetra-n-butylammonium bromide | Tetra Laval | Silvertip tetra | Cardinal tetra | Brik | Black tetra |