Shows such as the Texaco Star Theater, which were among the earliest television programs, included the practice.
Wynn, the "Fire Chief" of the original Fire Chief Program program on NBC and CBS, had been concerned with his own perilous-seeming future as an entertainer and the power the already-established networks had over the programming policies of their local affiliate stations.
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The Nixon staff initially advocated a half hour that evening, Monday, September 22, to follow the immensely popular I Love Lucy show, but when the candidate indicated he could not be ready that soon, settled for 6:30 pm Tuesday night, 9:30 pm in the East, following the almost equally popular Texaco Star Theater, starring Milton Berle.