The company was originally founded in 1934 by Frank Bustard, the Passenger Traffic Manager for the White Star Line when the latter was merged with the Cunard Line the same year.
In 1927 Sanderson married Evelyn Constance Ismay (1897–1940), daughter of shipbuilder J. Bruce Ismay who was the managing director of the White Star Line.
Under contracts let by the New York City Department of Dock and Ferries, the Chelsea Section Improvement, as it was officially called, replaced a hodgepodge of run-down waterfront structures with a row of grand buildings embellished with pink granite facades and formed the docking points for the rival Cunard Line and White Star Line.
Gilbow was also chosen as the brand under which a series of White Star Line ocean liners were produced, the models were issued between 1998 & 2000 and depicted the Titanic, Britannic and Olympic liners in various guises, these models no doubt came about because of the huge success of the Titanic Hollywood movie released in the late 1990s.
The White Star Line's third Olympic class ocean liner, the Britannic was painted photographic grey during her construction and for her launch.
PS America was a paddle wheel steamship of the White Star Line, built in 1891.
SS Zealandic was an ocean liner launched for the White Star Line in 1911, renamed Mamillius after 1926, Mamari III in 1936 and wrecked and sunk in 1941.
Lord Ashburnham became ill with a cold during the trans-Atlantic journey on the White Star Liner SS Regina.
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Harold Bride's recollection that the orchestra was playing "Autumn" as the Titanic foundered in 1912 has led to speculation by Walter Lord that he was in fact referring to Songe d'Automne, which was part of the repertory of the White Star Line orchestras and with which he would undoubtedly been familiar.
:One of the first-cabin passengers who arrived yesterday from Liverpool...on the White Star liner Adriatic was Dr. Bradbury N. Robinson of the United States Public Health Service, who has been in England for two years assisting British officials at Liverpool and other ports in the examination of emigrants.
Number 1 Cockspur Street was at one time Oceanic House, the London office of the Oceanic Steam Navigation Company or the White Star Line, which owned the famed liner RMS Titanic.
J. Bruce Ismay, the president of the White Star Line, was a former player with the club and survived the sinking of the RMS Titanic.
Returning from Scotland with his daughter and niece, Harper booked passage on the White Star Line’s new ocean liner Titanic.
In 1862, Sven J. Johnson, an agent for the White Star Line, along with Bengt Johnson, Aaron Peterson, Sven Magni, Peter Johnson, Lars J. Johnson and Samuel Gummeson, set off from their homeland in Ryssby, Sweden, to come to America seeking free land under the Homestead Act.
A number of international conferences and committees were held in 1866, 1872, 1887, 1889, and 1891 all of which left the designation of sea lanes to the principal trans-Atlantic steamship companies at the time; Cunard, White Star, Inman, National Line, and Guion Lines.
After negotiating and waiting for news to come back, their would-be ship line had found and transported them to their requested ship among the White Star Line's line of packet ships, the Ben Nevis in Liverpool.
Thomas Henry Ismay, father of Bruce Ismay and founder of White Star Line.
J. Bruce Ismay, managing director of the White Star Line and survivor of the Titanic disaster
They were the first orders of the White Star Line after its takeover by J. P. Morgan's International Mercantile Marine Company (IMMC).
She was acquired by White Star Line in 1919 and was sold to the Clan Line in 1933 and renamed Clan Colquhoun.