Another version used at the annual Texas-OU game is "Give 'em hell, give 'em hell! OU sucks!" In a commercial for ESPN's College GameDay, Kirk Herbstreit improvised "Yeah, we're Texas, just north of Mexico. Home of the armadillo, black gold and El Arroyo..." before Longhorns coach Mack Brown says, "we don't freestyle 'Texas Fight', Big Boy."
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