In 1975 Charter Company President and Chairman Raymond K. Mason installed Leda Sanford as president, publisher and editor-in-chief with a mandate to re-position the magazine and stem losses by attracting new readership.
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A newspaper and radio personality, he was also the editor of The American Home and Ladies' Home Journal and the author of a number of books, including his 1950 debut Your Dream Home: How to Build It For Less Than $3500, The Amateur Builder's Handbook and 1970's The Dream House Encyclopedia.
Northumberland was the American home of eighteenth-century British theologian, Dissenting clergyman, natural philosopher, educator, and political theorist Joseph Priestley (1733–1804) from 1794 until his death in 1804.