Cane River Lake was widely publicized between 1966 and 1979 by the nationally known outdoorsman Grits Gresham, host (with Curt Gowdy) of ABC's The American Sportsman and author of numerous books and columns on hunting, fishing, and guns.
From 1965 to 1967, the program was hosted by former South Dakota Republican Governor, American Football League commissioner, and World War II hero Joe Foss; it was later hosted by Grits Gresham, an outdoorsman from Natchitoches, Louisiana, and long-time sports announcer Curt Gowdy.
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He invited his friend Grits Gresham to appear on three episodes of the series, and Gresham hosted Jones on two episodes of his own The American Sportsman on ABC.