The Art of the Heist (aka Stolen A3 or Art of the H3ist) was an advertising campaign and an alternate reality game created to promote the Audi A3.
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Essential to the play of the game were a number of real-life players, who would be broadly dubbed "retrievers." Retrievers would be called in, on various occasions, to different places around the United States, where they would attempt to retrieve an SD Card from inside an Audi A3.
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