The Autocar magazine fuelled the Bentley team's reputation by hosting a grand post-race party at the Savoy Hotel in central London, at which Old Number 7 was guest of honour.
The 1922 London Motor Show displayed a range of tread patterns that were reported on by The Autocar.
Helck worked for many of the major automobile magazines, in particular The Autocar, which took him to England and to major races in France and Italy.