Such heavy use of product placement was not only a novelty in literature but also unprecedented for a published, established author (The Bulgari Connection was her 23rd novel), and a front-page article was published about it in the New York Times, quoting such writers as Rick Moody, J. G. Ballard, Michael Chabon, and Jeanette Winterson.
•
The Bulgari Connection is a 2001 novel by Fay Weldon that became notorious for its commercial tie-in: in exchange for £18,000 from the jeweler Bulgari, Weldon was required to mention the name of the jeweler at least 12 times - which was more than exceeded by the author.
The French Connection | Bulgari | The French Connection (film) | Nintendo Wi-Fi Connection | Delta Connection | Tumbleweed Connection | Mothership Connection | Rotary Connection | Westside Connection | Ultrahouse The L.A. Connection | The French Connection (book) | Love Connection | Crescent City Connection | connection | The London Connection | Ionospheric Connection Explorer | French Connection | Drum Connection | Capital Connection | Agro's Cartoon Connection | The New York Pizza Connection | T-Connection | Soul Connection | Rainbow Connection | Kearny Connection | Internet Connection Sharing | French Connection (clothing) | Electrical connection | Crimp connection | connection (mathematics) |