These include "Slant Head" for conservative commentator Sean Hannity, "the Druggie" or "the Drugster" for Rush Limbaugh, "Shooter" for Vice President Dick Cheney, "Rotten Rudy" for former Republican presidential candidate Rudy Giuliani, "The Mittster" for Mitt Romney, and "the pizza man" for Herman Cain.
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For a while, Schultz continued his News and Views broadcasts, though by February 2005 it was announced that Joel Heitkamp, a North Dakota state senator, was taking over that show.
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Created and financed by Democracy Radio and distributed by Jones Radio Networks, the show started in two markets (Needles, California and Langdon, North Dakota) and quickly grew signing another dozen stations in smaller, mostly upper Midwest markets.
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After growing to approximately 95 affiliates, Democracy Radio sold its majority stake in The Ed Schultz Show to Product First in June 2005, a company started by Randy Michaels and Stu Krane, who had previously been involved with launching Rush Limbaugh's radio show.
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Athans was co-founder and former CEO of Democracy Radio, an organization that created and produced progressive talk radio shows that included The Ed Schultz Show and The Stephanie Miller Show.
While flattered to have been asked, Schultz said he had to decline in that he would have been forced to give up his nightly television program on MSNBC The Ed Show as well as his daily progressive national radio show, The Ed Schultz Show, in order to run.
On June 8, 2005, Democracy Radio sold its stake in The Ed Schultz Show to a new company headed by veteran radio executive Randy Michaels, the former CEO of Clear Channel Radio.