To promote the song, Rowland performed the song on The Graham Norton Show, The X Factor which Rowland served as a judge and the German version of the show, X Factor.
He talked about it on The Graham Norton Show in 2010, where he explained that he was impersonating Jim Davidson's character Chalkie White for a sketch show, and that it was sampled into the track.
Cher was a guest on The Graham Norton Show on October 25, 2013 where she also gave a live performance of "I Hope You Find It".
While performing the song on The Graham Norton Show on 14 May 2009, she replaced the latter with "I spent ages kneading bread".
Nutini performed the song on various UK TV shows including The Graham Norton Show and, with his band The Vipers, performed the song with other album tracks at Willton Music Hall before the album was released.
Vickers also performed the song on The Graham Norton Show and as part of her performance at T4 On The Beach on 4 July 2010, in which she performed on both stages, filling in for Faithless who were unable to attend the festival.
Despite promoting the track on The Graham Norton Show and Loose Women, and a place on the Radio 1 A-List, What Is Happening failed to enter the UK Top 75, charting at 110.
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The group once again performed the song on 25 November on The Graham Norton Show, and on their special for Channel 4's The Album Chart Show on 27 November.
The first televised performance of the song was on The Graham Norton Show on 9 March 2012, where he was also interviewed along with guests Damian Lewis and Gérard Depardieu.