The original ad, entitled "The Man Your Man Could Smell Like" was directed by Tom Kuntz, and features Mustafa reciting a monologue about how "anything is possible" if a man uses Old Spice.
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In 2011, it was announced that Fabio would become the Old Spice spokesman, leading to criticism from fans of Mustafa.
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The campaign centers around the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the benefit of using Old Spice products.
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