The Negro Digest (later renamed Black World) was a popular African-American magazine founded in November 1942 by John H. Johnson.
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From white bank officers to the editor of the National Association for the Advancement of Colored People's (NAACP) nonprofit publication, all agreed that a magazine aimed at a black audience had no chance for any kind of success.
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In 1942, when John H. Johnson sought financial backing for his first magazine project, he was unable to find any backers—black or white.
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