In The New Industrial State, economist John Kenneth Galbraith posited that large firms can manage prices and consumer demand, and because of increasing technological capacity, management had become increasingly specialized and bureaucratized.
In The New Industrial State Galbraith argues that economic decisions are planned by a private bureaucracy, a technostructure of experts who manipulate is marketing and public relations channels.
Canadian-American liberal economist John Kenneth Galbraith also wrote about a similar phenomenon under Capitalism, the emergence of a technocratic layer in The New Industrial State and The Affluent Society.
Technostructure is a term coined by the economist John Kenneth Galbraith in The New Industrial State (1967) to describe the group of technicians within an enterprise (or an administrative body) with considerable influence and control on its economy.
Many of the same ideas were later expanded and refined in Galbraith's 1967 book, The New Industrial State.
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