An entire new generation was exposed to the group's music when "Goodnight, Sweetheart, Goodnight" was featured prominently in the movies, American Graffiti and Three Men and a Baby.
During the 1950s and early 1960s Vee-Jay grew to become a major independent record label with acts including The Spaniels, Jimmy Reed, John Lee Hooker, Gene Chandler, Jerry Butler, The Four Seasons and, for a time, The Beatles.