According to the storyline Rotunda had inherited a lot of money, turned heel and then adopted the name “Michael Wallstreet” (a gimmick patterned after Gordon Gekko from the film Wall Street).
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In particular, Noble (who is of Jewish descent himself) claimed that there was a connection between alleged "Pro-Israeli influence" on the York Foundation and the university administration's treatment of vocal pro-Palestinian campaigners on campus and to a later-scuttled project to build a Toronto Argonauts football stadium on the campus.