Psychological studies of the effect of intention upon task completion by professors Peter Gollwitzer, Paschal Sheeran and Sheina Orbell indicate that there is some truth in the proverb.
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A version of the phrase is used in the song Road to Hell by Bruce Dickinson.
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The phrase is used by Benjamin Sisko in the Star Trek: Deep Space Nine episode In the Pale Moonlight regarding his actions in "tricking" the Romulan Empire to join the United Federation of Planets in war against the Dominion.
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Craig Owens - additional vocals on "The Road to Hell Is Paved with Good Intentions"