A group was set up on Facebook, and Trig.com also featured a page for the Hearts project.
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The group became a visible presence on Myspace, with those involved actively posting bulletins and banners on their own pages to spread word of the project.
Great Fire of London | Sgt. Pepper's Lonely Hearts Club Band | Arcade Fire | Fire | New York City Fire Department | Earth, Wind & Fire | Grace Under Fire (TV series) | Grace Under Fire | Chariots of Fire | A Song of Ice and Fire | Chicago Fire | Ring of Fire | Hearts | Fire Island | Rhapsody of Fire | Greek fire | The Unforgettable Fire | Los Angeles County Fire Department | Kingdom Hearts II | fire | Desert Hearts | With Fire and Sword | Streets of Fire | St. Elmo's Fire (film) | New Zealand Fire Service | Kind Hearts and Coronets | Great Balls of Fire | St. Elmo's Fire | Skins Fire | Rapid Fire |