His books include Introducing Social Semiotics and Reading Images: The Grammar of Visual Design which he co-authored with Gunther Kress.
Theo Van Leeuwen, dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney
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Theorists Gunther Kress and Theo van Leeuwen posit that the gaze is a relationship, between offering and demanding a gaze: the indirect gaze is the spectator's offer, wherein the spectator initiates viewing the subject, who is unaware of being viewed; the direct gaze is the subject's demand to be viewed.