The Thighmaster was marketed by Joshua Reynolds, who also made a great deal of money with his version of the Mood ring.
•
It was mainly advertised in the 1990s by the actress Suzanne Somers.
Beavis and Butt-head are then shown switching channels on their TV, watching various TV commercials and laughing at a Suzanne Somers Thighmaster commercial.
Joseph Grace helped build mass market brands such as Suzanne Somers Thighmaster using television direct marketing which he helped pioneer.