Krone's "Think Small" advertisement for Volkswagen was voted the No. 1 campaign of all time in Advertising Age’s 1999 The Century of Advertising issue.
Julian Koenig, who started many famous advertising campaigns, teamed with Helmut Krone to create the "Think Small" and "Lemon" ads for Volkswagen under the supervision of William Bernbach.
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Charles Addams, Bill Hoest, Virgil Partch, Gahan Wilson and other top cartoonists of that decade drew cartoons showing Volkswagens, and these were published along with amusing automotive essays by such humorists as H. Allen Smith, Roger Price and Jean Shepherd.
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