It was conceived and created by Thomas Scoville, who also wrote the accompanying book of interpretations.
Two major works render an insider's perspective on life in technology startups: The satirical Silicon Valley Tarot published in 1998 and Silicon Follies, an online serial novel running on Salon.com in 1999, eventually finding its way to hardcover publication by Pocket Books and a television pilot by Ron Howard's Imagine Television.
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