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In 1998, the Bro Bowl was featured in the fourth Birdhouse video, The End, starring Thrasher Magazine's pro skateboarder of the year, Andrew Reynolds.
He credits this to Henry Chalfant's coverage of subway graffiti in New York City in Spraycan Art and Subway Art, later as a teenager skateboarding and in particular Thrasher magazine's coverage of skateboard deck graphics led his interest in stickers and the DIY mentality associated with skate and punk fanzines.
AntiHero is a board company that was founded by professional skateboarder, Julien Stranger, in 1995, following a proposition from Jim Thiebaud (co-founder and owner of Deluxe Distribution), who is reported—by Jake Phelps, editor-in-chief of Thrasher magazine—to have offered Stranger the opportunity during a period of time when both Stranger and Phelps perceived skateboarding as "stale".