Founding editor Stefan Lorant (who had also founded Lilliput and had even earlier pioneered the picture-story in Germany in the 1920s) had been succeeded by (Sir) Tom Hopkinson in 1940.
He was soon working for Stefan Lorant on Weekly Illustrated magazine, and wrote short stories and novels during his free time.
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His notable find there was the South Africa photojournalist Peter Magubane, who covered the anti-apartheid struggle.
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In 1944 he became deputy editor in chief of Picture Post and later its editor and publisher, before being succeeded by Tom Hopkinson.