Many of those who were children at the time remember Gamages because of its unparallelled stock of toys of the day, and the Gamages catalogue which was used to publicise them, and was a well-loved gift during the autumn, in time for Christmas present requests to be made.
Kernan, Michael, "Generations of old mail-order catalogs make colorful index to what folks prized and paid for, way back when," Smithsonian vol.
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The distinguished English cabinet maker, Thomas Chippendale published a book of his designs in 1754, entitled The Gentleman and Cabinet Maker's Director and regarded as the "first comprehensive trade catalogue of its kind".
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