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During the 2000s, the website grew rapidly and won a number of awards and positive mentions in the mainstream press, from sources as disparate as PC Magazine, The Times, Travel and Leisure, and The Wall Street Journal.
Motel 6's new room design won the 2010 Travel and Leisure Design Award for Best Large Hotel, and in 2011 Motel 6 opened its 1,100th location in Cleburne, Texas.
His work has been featured frequently in national media including the Discovery Channel, Wired Magazine, Travel and Leisure, Make Magazine and The San Francisco Chronicle.