Roth wrote the lyrics while the advertisement was tacked onto his Sony Trinitron television.
Masaru Ibuka, Sony's president and co-founder, steadfastly refused to develop a system based on RCA's shadow mask design, which he considered technically deficient.
Sony says that the FD Trinitron WEGA was named after a star ('Vega' in English) in the Lyra constellation, and made no reference to the original WEGA firm.