In 2014, the hotel was named as the best hotel in the world in TripAdvisor's annual Travellers' Choice Awards.
In 2013 Magic Mountain was voted 9th in travel website TripAdvisor's Traveller's Choice awards for the top 10 amusement and water parks in the South Pacific region.
From 2011 through early 2013 the exterior paint of the airline's first aircraft was sponsored by Trip Advisor with their logo prominently displayed on the forward fuselage.
In 2013, it was voted the UK's number one beach, third best in Europe, and 10th best in the world, by TripAdvisor users.
In September 2011, the UK Advertising Standards Authority (ASA) launched a formal investigation into TripAdvisor after receiving complaints that its claims to provide trustworthy and honest reviews from travellers are false.
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Also in May 2007, TripAdvisor acquired The Independent Traveler, Inc., publisher of Cruise Critic.
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The case was found to involve issues relating to the Unfair Terms in Consumer Contracts Act, 1977: these issues were referred to a higher court in Stornoway.
Reviews of the location at TripAdvisor give an average score of 3 out of 5, but express a wide range of opinions.
Ellenborough Park won the accolade "Best Luxury Hotel in the Country" at TripAdvisor's 2013 Travellers' Choice Hotel Awards, and was ranked among hotels such as Rudding Park Hotel in Harrogate; The Milestone Hotel, London; Casa Hotel, Chesterfield; Corinthia Hotel, London; Buckingham Gate, Taj Suites and Residences, London; Swinton Park, Masham; Potters Leisure Resort, Hopton-on-Sea; The Green Park Hotel, Pitlochry and Staybridge Suites in London.
VirtualTourist (often written VT) is one of a number of travel websites on the Web, which include websites like TripAdvisor (VT's parent company) and Cruise Critic (a sister company to VT).