Since the site launched, TruthRevolt has also issued a petition urging advertisers to drop business with Al Sharpton on MSNBC, primarily Ritz Crackers.
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Fox News Channel anchor Megyn Kelly also gave mention to the site during an interview with Editor-in-Chief Ben Shapiro on October 15, 2013 just one week after its launch.
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Truthrevolt.org is a politically conservative media watchdog and activist group founded as a counterpoint to its left-leaning rival, Media Matters for America, by conservative commentators Ben Shapiro and David Horowitz of the David Horowitz Freedom Center.