Huang introduced the Cleveland Cavaliers in 2008 to Tsingtao Brewery, which resulted in an historic agreement between the two.
In the 1984 science fiction novel Neuromancer by William Gibson, a plastic ashtray branded with Tsingdao Beer is mentioned in a scene taking place in the bar The Chatsubo.
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In 2004 film Eternal Sunshine of the Spotless Mind, Kate Winslet can be seen drinking a bottle of Tsingtao beer with Jim Carrey in a Chinese restaurant.
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In Taiwan this argument was hardly persuasive, given the number of products in China already sporting such names, including China's Tsingtao Beer, named for a city in Shandong province.