Peter Asgeir MacGregor Sadolin, the only son of Dan Alexander MacGregor Sadolin and Bodil Mayland Sadolin, was first Personal Assistant to Selçuk Yaşar (1965–66) and thereafter Project Manager for the Harris Brush project and the DYOSAD Ink project (1966–1967) at DYOSAD (before becoming Deputy General Manager for Türk Tuborg Bira ve Malt, a Yaşar Holding joint venture with Carlsberg, in 1967-1968).
He is also known for participating in several TV-commercials for Tuborg and TDC.