In 2010 and 2011 the forest hosted a round of the cross-country section of the UCI Mountain Bike World Cup.
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The magazine along with co-sponsors such as Nike, Santa Cruz and Fox Racing Inc. operated a successful professional mountain bike team from the mid-1990s until the mid-2000s, including riders of the calibre of Steve Peat, Mark Beaumont, Rob Warner and Will Longden and competing in the UCI Mountain Bike World Cup.