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The music video "I Like It" was filmed in one take in a London club by British video director Dan Ruttley, who has accomplished projects for Paul McCartney, Led Zeppelin, James Brown, Take That, as well as for artists of the UK hip hop scene such as Sway and Chipmunk.
Along with other britcore groups such as Gunshot, Hijack, London Posse, Demon Boyz, Katch 22, Silver Bullet, Hardnoise and Killa Instinct, the groups manages to created a sound and identity which gave rise to the UK hip hop scene, something the UK had struggled with ever since hip hop first arrived.
So Solid Crew MC Asher D has gone on to have an acting career appearing in 50 Cent's Get Rich or Die Tryin' and in the British films Bullet Boy and Life and Lyrics, while still making independent mixtapes and albums in the grime and UK hip hop scene.