It appears as comic relief in The Simpsons episodes "The Last Temptation of Homer" and "Midnight Rx"; as well as on Family Guy in the episode "E. Peterbus Unum" where Stewie is curious about the sound Achmed "makes when you're about to assassinate an infidel".
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Ululation appears in many films set in the Middle East, such as Lawrence of Arabia and The Battle of Algiers and Lion of the Desert.