BSA invested heavily in modernising and reorganising their Small Heath factory in Birmingham and the research and design facility at Umberslade Hall, with the aim of improving efficiency and becoming more competitive.
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Promotional photographs for the new bike (featuring BSA/Triumph Chief Stylist Stephen Mettam and British actress-model Karen Young posing in the grounds of Umberslade Hall) were produced, the Fury also having been included in the 1971 BSA customer brochure.
Archer spent his youth at Umberslade Hall in Tanworth-in-Arden in Warwickshire, the youngest son of Thomas Archer, a country gentleman, Parliamentary Colonel, and Member of Parliament, and Ann Leigh, daughter of the London haberdasher, Richard Leigh.
At BSA-Triumph's design facility at Umberslade Hall, the design was seen as too "trendy" by chief designer Bert Hopwood; but after very positive public reaction to the design when it appeared on the front of US magazine Cycle World in October 1970, the UK managers changed their minds.
Frederick Ernest Muntz who succeeded to the estate in 1898 served as High Sheriff of Warwickshire in 1902 and as Deputy Lieutenant.
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The Hall is home to a 1702 marble statue The Crouching Venus by John Van Nost the Elder.
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The estate was sold in 1826 and from 1850 was leased by George Frederic Muntz, Member of Parliament for Birmingham.
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