On March 21, 2010, the company and its former CEO, Michael Rubin, were featured on the CBS television series Undercover Boss.
In 2010, Frontier's then-CEO Bryan Bedford took part in the TV show Undercover Boss.
His role with Herschend Family Entertainment was featured in the CBS show Undercover Boss.
Kevin Sheehan, Norwegian 's CEO, was featured on the January 2, 2011 episode of Undercover Boss.
The company's CEO was featured in the March 10, 2012 episode of the TV show 'Undercover Boss'.
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It was watched by 7.00 million viewers, according to Nielsen ratings, despite airing simultaneously with Desperate Housewives on ABC, Undercover Boss on CBS and Sunday Night Football on NBC.
It was watched by 6.59 million viewers, according to Nielsen ratings, despite airing simultaneously with the 38th Annual American Music Awards on ABC, Undercover Boss on CBS and Sunday Night Football on NBC.