In 2010 an exhibition of "United Buddy Bears" was held in the square, for the third time in Berlin.
In 2001, Maischberger and many other famous Berliners took part in the street art activity Buddy Bear Berlin Show.
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For the Buddy Bear Berlin Show in 2001, he designed a bear that stood in a prominent location on the Kurfürstendamm in Berlin for more than a year.