He called the artwork "an extraordinary beacon" that "lights up a desperate part of Wilshire that felt almost abandoned at night." Urban Light was featured in the Tori Amos video Maybe California and the film Valentine's Day.
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Among the first filmmakers to incorporate the installation in a motion picture was director Ivan Reitman, who used the location for a scene in his film No Strings Attached.
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The work appeared in a Guinness commercial and in a Vanity Fair article featuring cast members of the television series Glee, as well as in numerous amateur photos posted online.
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