In 1933 he became editor of the sports section of the Völkischer Beobachter.
He described the Dr. D. Vider character as having "a hooked nose and a goatee beard, like some anti-Semitic caricature from the Völkischer Beobachter", and stated that D. Vider's real first name, David, and his occupation in finance could also be considered indicators that the villain is meant to be Jewish.
He became acquainted with Adolf Hitler in 1923, as the Benz dealership was located next to the office where the Völkischer Beobachter was printed.
The National Socialist newspaper Völkischer Beobachter began writing positively about the positions of the Old Social Democratic Party.
Starting in 1931, he became a political-cultural correspondent for the Völkischer Beobachter, a Nazi newspaper.
Hitler, with an eye always to helping the party to grow through propaganda, convinced the leadership committee to invest in an advertisement in the Münchener Beobachter (later renamed the Völkischer Beobachter) for a mass meeting in the Hofbräuhaus, to be held on 16 October 1919.
Gustav von Kahr meanwhile on 5 October 1923 closed the Nazi paper Völkischer Beobachter for ten days.