Vans | High-heeled footwear | Patrick Alexander Vans Agnew | Nokian Footwear | Lakai Limited Footwear | Famous Footwear |
Examples of brands embraced by youth and used as examples in marketing cases are: Vans Footwear, it used youth marketing tactics to grow from a niche sneaker brand to a successful international business and Mountain Dew, a well known soft drink brand that expanded market share through youth marketing tactics in the 1990s.