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Rodgers had J. Ogden Armour, of Armour and Company, sponsor the flight, and in return he named the plane, a Wright Model EX designed for exhibition flights, after Armour's grape soft drink Vin Fiz.
The Vin Fiz Company, a division of Armour Meat Packing Plant of Chicago, recruited Harriet as the spokesperson for the new grape soda, Vin Fiz, after the death of Calbraith Perry Rodgers in April 1912.
Rodgers persuaded J. Ogden Armour, of Armour and Company, to sponsor the flight, and in return he named the plane after Armour's grape soft drink "Vin Fiz".
Since the airplane would need a considerable support crew, Rodgers persuaded J. Ogden Armour, of meatpacking fame, to sponsor the attempt, and in return named the plane after Armour's new grape soft drink Vin Fiz.