In truth, viral art likely started in the streets of New York and London in the form of street memes, self-replicating ideas that grow and spread around us, such as, stickers, stencils, posters and pavement art, such as Julian Beever's, that are copied, mutated and posted again throughout the city streets of the world.
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For example, the famous Agent Provocateur ad in which Kylie Minogue rides a velvet bucking bronco wearing nothing but lingerie from Agent Provocateur.
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Based on the street art, skating, punk and rave subcultures of the Bay Area, California, the website features a variety of shirts, hoodies, hats, stickers, printed autographed art, etc., as well as free content such as an RSS feed e-magazine, "viral art" (art which is free to distribute non-commercially), e-stickers, music playlists, and links to videos and other internet content.