The "villa urbana" erected at Wroxeter during the Channel 4 series Rome Wasn't Built in a Day was designed by Morgan Evans and is based on one of the villas excavated on the Wroxeter site.
A. E. Housman referred to the town as "Uricon" in his poem "On Wenlock Edge" in A Shropshire Lad.
The fort was key to the conquest of the Silures, a tribe very resistant to the imposition of Roman rule in Roman Wales, but in AD 66, the legion was transferred to Viroconium Cornoviorum (at Wroxeter) and their base in Wales was largely abandoned.
There are indications of unrest in Britain around the time of his rule attested by damage to the forum at Viroconium Cornoviorum (Wroxeter) and the burning of a large part of Verulamium (St Albans).