Hutchison Max rebranded Max Touch as Orange from 14 February 2000, thus introducing the Orange brand to India.
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On 16 March 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of Lucknow.
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Vodafone Group offers telecom services in India under the brand name "Vodafone", Bharti Group under the brand name "Airtel" and Aditya Birla Group offers its services under brand name "Idea".