Major initial shareholders of the company were Grupo Televisa (the world's biggest Spanish-language media conglomerate), Inbursa (an insurance company owned by billionaire Carlos Slim), Avianca (then TACA Airlines) and the Discovery Americas Fund.
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The new Volaris routes to and from Los Angeles International Airport, Sacramento International Airport, Oakland International Airport and San Jose International Airport will offer Southwest customers new places in Mexico that can be served through the Volaris alliance.