In May 2010, the company announced that it would add support for 3D television to its roster of services.
Media and entertainment companies using Elemental products include the BBC, Big Ten Network, CBS Interactive, Columbus Communications, Comcast, Deltatre, Disney, ESPN, Eurosport, Foxtel, HBO, MLB, National Geographic, NBA, NHK, PBS, QVC, Telefonica, Terra Networks, TF1, VMMA, Warner Bros., WRN Broadcast, Viacom and Vubiquity.