WAUK also airs a good deal of locally-oriented programming from hosts Steve "The Homer" True, Jason Wilde, Bill Johnson, Drew Olson and Dan Needles.
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The station also features a weekly segment with Packers quarterback Aaron Rodgers.
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The station is owned by Beaver Dam-based Good Karma Broadcasting, LLC, and owned by Craig Karmazin, son of legendary radio executive and current Sirius XM Radio CEO Mel Karmazin.
On January 22, 2008, Good Karma Broadcasting, owner of WAUK, purchased Jackson-based religious station WRRD-AM (540) from Salem Communications, and moved WAUK's sports talk format to the full-time signal on February 12, casting doubt on the nighttime simulcast agreement with WMCS.