Contrary to popular belief, despite WBLK's format and target audience, its call letters do not stand for the word "BLacK" per se; rather, they are a tribute to Benjamin L. Kulick, who was a major financial backer of the station when it first went on the air.
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With a playlist called the "Funky Forty", at 3 PM that Monday in July of that year, when Don Robinson flipped the switch and the stereo light flickered on, the first song was "Let's Get It On" by Marvin Gaye.
Mike Carbone (Mike West) joined Super Soul Saturday with broadcast experience at WBLK FM in Buffalo and CING-FM in Toronto, Canada, was awarded Top Mix DJ in the US in 1990 by the Westwood One Radio Network after winning their nationwide Club Mix Competition