The station aired a variety of programming including public-domain movies, Cincinnati Reds baseball games and was also the local affiliate to carry ECW Hardcore TV on Sunday evenings.
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The station was purchased from Hoosier Radio and TV in 2000, and was given the call sign WDNI-LP in 2001; at the same time, the station rebranded as Indy's Music Channel, adopting a format that carried music videos from the rock, alternative rock, hip-hop, R&B, dance and heavy metal genres.